Yesterday, H&M celebrated the opening of it’s new flagship store in a beautiful restored monumental building at the Dam-square in Amsterdam, with a star studded event. I went to the grand opening of the new H&M Flagship Store last night and it was a madhouse. At 7:30pm H&M opened their doors to Amsterdam’s fashionistas and we got to shop the amazing Lanvin x H&M collection before everyone else gets their chance at the official Lanvin x H&M release this morning. The atmosphere was perfect (I was honestly afraid of shopping wars) and you could tell by the sparkling eyes of most shoppers what a happy night it was for them. The lines at the fitting rooms formed early– but it was worth it in the end for most of them and the prospect of some hot deals combined with free drinks kept everyone entertained.

The store will be open to the public on November 25th and the doors will open at 10:00am and the first 100 costumers get a gift voucher that can run up to 500 Euros. Well, here’s the perfect product for the recession: a gift card that allows the lucky recipient to buy all their Christmas shopping. The mega store looks pretty amazing, I’ll have to make a trip up there back soon.

Pictures courtesy of: Yoga Priyautama